So, what are the...

The gems within?

All children possess character qualities or virtues rather like jewels lying deep in a mine. These gems are the building blocks of a healthy character, and they help equip us to meet the challenges and opportunities that life presents to us.

Let me share with you a set of transformative strategies developed over 28 years of teaching experience and headship that will empower you to locate and polish these gems of character in your children, young people and even yourself thereby bringing joy, purpose and meaning back into your school , workplace and family. 



Children's Character Coaching & Wellbeing Workshops 

Public Speaking

Raising the importance for Character Education

Teaching Resources

An all-in-one book and teaching resource for Character Education.




 Schools Highly


Virtues In Education


Supporting Character Development in Schools

Character Education in Schools

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Geoff Smith


The new Ofsted Framework for Inspection of Schools 2019 states that a school must give careful consideration towards the development of pupil character to be ranked ‘good’ or ‘outstanding’.

In an ever-changing world the development of a healthy character is an unchanging requirement. Schools provide the ideal context in which educators can support young people in developing their personal qualities. Let us share with you a unique set of character building strategies developed over 28 years of class teaching, school leadership and curricular design that will help you bring out ‘the gems within’. 



Geoff Smith is a visionary headteacher, speaker, author and consultant whose passion is the development of a healthy character in children and young people.

As the current headteacher of Kehelland Primary school and founder member of the UK Association of Character Education, Geoff supports schools through the Virtues in Education Training Programme -VINE delivered by colleague Shona Pye- which is delivering high quality character education programmes to a growing number of schools in the UK.

His latest publication ‘Character Education – The Star Awards Programme’ is a complete character curriculum for Primary Schools.

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"Your experience and expertise makes a huge difference. You made such a positive impression on everyone with the incredibly imaginative ways you communicate the virtues to children!"

Lord O'Shaughnessy, Founder of Floreat Education / Member House of Lords

Geoff is a Virtues Project Master Facilitator and former board member of the Virtues Project International – a global grass roots initiative honoured by the United Nations during the International Year of the Family as a “model global program for families of all cultures.”

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28 years as a teacher and school leader specialising in character education 

Founder member of the Association of Character Education

In 2015 published  The Primary Character Curriculum (commissioned by Birmingham University)

2015 Interviewed on BBC Breakfast Time television on character development in schools

In 2018 Rising Stars to commission Geoff and his VINE colleague Shona Pye to write Character Education: The Star Awards Programme

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The Star Awards Programme for Primary Schools

An all-in-one book and teaching resource for character development and education.